Consultant vs. Collaborator: Why the Difference Matters When Developing a Beverage
Picture a founder at her kitchen table on a Tuesday night. In front of her sits a beautifully bound 60-page strategy deck. The cover is …
How Long Does It Take to Develop a Beverage Product? (An Honest Answer)
Here is what almost no one in beverage development will tell you about timelines: most of the people quoting you a number have already decided …
How to Start a Beverage Company: A Founder’s Honest Roadmap
Starting a beverage company means moving through three core phases: designing a product concept, developing a scalable formulation, and delivering it to market. That's the …
The Menu Collective Way: How We Design, Develop & Deliver Beverages That Actually Work
What does a actually do? The short answer: everything it takes to move a product from a spark of an idea to a bottle on …
What Red Bull’s F1 Crisis Teaches Us About Beverage Development
Red Bull built one of the most recognizable beverage brands on the planet on the back of a single, brilliant formula. Right now, in the …
The World Cup Beverage Surge: What the 2026 FIFA World Cup Means for Beverage Brands
It started with a beer every 12 seconds. That is not a metaphor. That is what happened at the Sam Adams Boston Taproom on the …
From Backyard to Bottle: How Menu Collective Helped Fuego Rojo Build a Six-Flavor Non-Alcoholic Michelada Platform
Picture a Chicago backyard on a Saturday afternoon. The grill is going. Someone’s turned up the music just a little too loud. There’s laughter, trash …
Functional Beverages in 2026: The 6 Trends That Are Actually Sticking
The functional beverage market is no longer emerging, it's here, and it's accelerating. In 2026, the trends that are actually sticking share one thing in …
Starbucks & Menu Collective collab featured in Eater
Eater takes note of Starbucks Roastery Reserve Chicago Exclusive Cocktails Those of us at Menu Collective couldn’t be happier to see some press around a …
Getting to know the Collective – Lani Peterson
Over the past 3 years, Menu Collective has worked on beverage-focused projects with high profile clients all over the world! From the heart of Chicago …