Trusted Beverage Development Company
Our expert product developers and beverage formulators work with you to bring new industry-leading concepts and recipes to life.
A team of creative minds—all focused on building your beverage business
We are not a beverage consulting company. We are collaborators. A collective team of creative and commercially astute food-and-beverage experts.
We work with clients to design and deliver new concepts. Our team has been crafting beverages behind coffee counters, beverage bars and food product development centers for years. It’s how we know what will draw guests in or bring bliss to consumers at home and on-the-go.
Happy Clients
Transcend the industry norm. Every time.
Whether you are looking to start a beverage company, work on your beverage menu development, or create a new beverage formulation, we guide you from start to finish in three steps:
DESIGN
First, we’ll select beverage experts for your specific project.
They apply their industry knowledge to create your “Gold Standard” product whether it’s on the menu or in a can.
DEVELOP
Second, we turn your Gold Standard product into a “menuable” concept or a scalable food or beverage formulation.
Mixologists or scientists will recreate your concept with raw ingredients to make a commercialized product. This includes regulatory compliance and high-quality manufacturing processes.
DELIVER
Third, your product is ready to sell! Now your product is vetted and passes all compliance tests with accuracy and efficiency.
Next, we help you create a sales, marketing and distribution strategy to bring your product to market.
TESTIMONIALS
Working with Menu Collective helps transform our business by giving us industry insight beyond our knowledge. Together, they helped develop the formula for our line of Sparkling Coffee Shandy products, a truly unique product on the coffee market. Ultimately, our partnership helped grow our revenue exponentially.”
– James Parrelly, Founder/CEO, Amani Coffee
Menu Collective has an unparalleled ability to take a brief and a conceptual desired customer experience and apply their mixology wizardry to create a truly magical cocktail program. It’s been a blast building our Starbucks Reserve bar experience and signature coffee cocktail portfolio with MC!”
– Keith Jacobsen, Brand Manager, Roastery and Reserve at Starbucks
When I was introduced to Menu Collective, they took the time to understand my needs and what I was trying to create. They demonstrated a ton of passion and empathy which confirmed I had found the right partners. It’s been a pleasure working with Menu Collective and I’d recommend them to anyone who has a ‘dream’ they want to commercialize.”
– Hershel Perera, Saturday Beverage Company Inc.
Case studies
At Menu Collective, we’re more than a beverage development company; we’re your creative and commercial partners. Founded by industry veteran Stuart McCarroll, with over 45 years of experience in the global food and beverage landscape, our team has collaborated with some of the world’s most iconic brands, including Starbucks, 7-Eleven, and Red Robin. We help businesses of all sizes design, develop, and deliver innovative beverage concepts that stand out in a competitive market.
Crafting Beverage Concepts That Inspire
Our approach begins at the beverage development center, where ideas are transformed into industry-leading products. Whether you’re launching a new brand, evolving an existing product line, or reimagining your menu, our beverage development collaborators work alongside you at every stage. We don’t just offer recommendations; we roll up our sleeves and build solutions together. From flavor profiles to format selection, we bring creativity and commercial insight to every concept.
Shaping Strategies That Drive Success
Unlike traditional beverage consulting firms, we take a “collaborators, not consultants” approach. That means we’re fully invested in your success, acting as strategic partners who understand both innovation and execution. We help define your Gold Standard product vision, craft a strong positioning strategy, and shape a clear path to market. This integrated strategy ensures your beverage not only tastes exceptional but is also commercially viable, scalable, and ready to win over customers.
Developing Products That Deliver Results
Our beverage development process goes beyond formulation. We focus on creating products that can thrive in real-world settings — from coffee shops and QSRs to CPG shelves and specialty retail. Our team includes specialists in product development, sensory evaluation, menu creation, and operational execution. By hand-selecting experts tailored to each project, we ensure your beverage is not only innovative but also operationally feasible and aligned with your business goals.
Delivering Market-Ready Beverages With Impact
Bringing a product to life requires more than a great idea; it demands execution excellence. That’s why Menu Collective offers comprehensive support through every stage of the design, development, and delivery process. From pilot testing to launch planning and distribution strategies, we make sure your product is positioned for long-term growth. Our hands-on guidance helps brands navigate complex market landscapes with confidence.
As one of the most trusted beverage consulting firms, Menu Collective is redefining what partnership looks like in the beverage industry. Whether you’re crafting a signature drink or building a national beverage program, we’re here to collaborate, innovate, and elevate. Let’s create your next industry-leading beverage together. Contact us today to get started!
Frequently Asked Questions
What types of beverage projects does Menu Collective work on?
Menu Collective collaborates with a wide range of clients, from startups and independent operators to global brands. The team works on hot and cold beverages, ready-to-drink products, coffee, tea, energy drinks, functional beverages, and more. Each project is customized to align with the client’s goals — whether that means launching a new product line, refreshing an existing menu, or creating a signature beverage that defines a brand’s identity. Our expertise spans concept creation, flavor development, and full commercialization.
At what stage should I engage Menu Collective in my project?
It’s best to involve Menu Collective as early as possible — ideally at the concept stage. Early collaboration allows our team to shape the strategy, product vision, and development roadmap effectively. However, we can also step in midstream to optimize formulations, elevate product quality, or streamline go-to-market plans. Our flexible model is designed to provide value whether you’re starting from a blank canvas or refining an existing idea.
How does Menu Collective approach flavor development?
Flavor is at the heart of every great beverage, and Menu Collective treats it as both an art and a science. Our experts carefully evaluate trends, sensory profiles, ingredient functionality, and consumer preferences to craft standout flavors. We also work closely with flavor houses and suppliers to ensure quality, consistency, and scalability. This approach guarantees that the final product doesn’t just taste great in the lab; it performs flawlessly in real-world settings.