Menu Collective
Menu Collective
innovative ideation + technical creation

Stuart McCarroll

Founder & CEO

Harnessing the knowledge and experience of a CEO combined with the true heart of a genuine salesman, Stuart knows the F&B business from all angles. He’s also a whisky connoisseur.


Lani Peterson

General Manager

With a unique background in pastry, beverage and design, Lani’s skills combine to push the limits of what’s expected. She loves Malbec.


Shannon Downe

Director of client engagement

Detail-oriented by nature, Shannon’s ability to project manage rivals that of a Swiss watch telling time - which means GREAT customer service. She loves a botanical-forward cocktail.


Jeff Underwood

Director of Beverage Innovation

An experienced mixologist, Jeff has done everything from opening restaurants to developing high-end mixology concepts. He knows spirits.


Julia Momose

Mixology Creative

As a native of Japan, Julia's meticulous attention to detail shines through in all that she does. Most recently, opening her own Omakase bar Kumiko, Julia has received critical acclaim for her superb care and expertise in mixology.


Rachel Miller

Bartender & Trainer


Annie Beebe-Tron

Bartender & Lead Trainer

Hailing from Fat Rice & The Ladies Room, Annie has been featured in Bon Appetit Magazine & was a 2018 Eater Young Gun semi- finalist. Educated as a curator, her artistic background heavily influences her drink development. Annie loves house-made bitters.


Sammy Faze

Photographer & Trainer


Liam Camera.png

Liam O’Prey




Jaime Underwood

Senior R&D Scientist

A well-versed food & beverage scientist, Jaime has developed & commercialized over 200 products in beverage, dairy, supplement and food products that are currently in the market. Jaime is also an avid triathlete.